The Lovely tails was founded in 2012 as a Facebook page to publicise the fundraising for Brinsley Animal Rescue. We started by selling our range of gifts and merchandise on fundraising stalls throughout Nottingham at various events. We also started selling new and preloved items on our charity eBay store called The lovely Tails under the name Brinsley Animal Rescue.

During COVID-19, we had to cancel all of our fundraising stalls and open days, therefore we decided to open this online shop to support the charity finances and to raise money for the animals we rescue and rehome and those that have permanent residence at the rescue.